In this article, I will walk you through the different stages of starting a fast-food business in Kenya.
The fast food business is a business model that serves food usually prepared in a specific way, such as hamburgers and cold sandwiches.
Regardless of whether or not you buy a franchise, to maximize profit, there are certain things to consider before opening a fast-food restaurant.
Starting a fast food business in Kenya
Market research
Before you start any business, the biggest step you can make is to do market research.
It helps you get more knowledge of your potential market, know what is lacking in the market, and possible competitors and all this will help you strategize your business.
Suitable location
Another key thing before starting a fast food business in Kenya is getting yourself a suitable location for the business.
A fast-food business will do well in populated areas like central business districts, near institutions, etc.
These are places where you are guaranteed that people will probably pass by your place to grab something to eat.
Funding
For every business to start and grow it needs finances. Get yourself enough capital to start the fast-food business and sources you can get extra funding if you needed it.
It’s good to start up with your own capital then in case you need some boosting, you could go for help from financial institutions.
Business registration
For any business you start in Kenya, you need to register it with the government.
You are required to register the name of the business and
Relevant licensing
To run a business in Kenya without hassle from the county council, you will need the relevant licenses for the business.
The licenses are charged in accordance with the type of business you’re starting. Whether it’s a sole proprietorship, partnership, corporation, etc.
Equipment
This is another essential part of any business, having the right equipment for the business.
Make sure that you get all the required equipment for your fast food business and are in line with the level of technology in this era thus will make work easier.
Source of raw materials
For all the businesses that are started, a consistent source of raw materials is sought. So before you start your fast food business, get yourself a reliable source of the stuff you’ll need for the business, eg groceries.
Marketing Plan
To attract more customers, you also need to work on a marketing plan for your business.
They say content is fire and social media is gasoline, therefore why not try out social media to market your business?
It is the easiest form of marketing in this era that will enable you to reach a great audience and market your business.
Those are a few tips on starting a fast food business in Kenya and the stages you will need to go through. The food business is never a wrong move because everyone must eat.
So if you’re thinking of starting a fast food business in Kenya, you could never be more right.
